CRM（客戶關(guān)系管理）的定義是什么？

首先，CRM可以從理念和系統(tǒng)來進(jìn)行定義。

CRM的理念定義：

CRM的理念定義即字面意思客戶關(guān)系管理（Customer Relationship management），CRM起源于企業(yè)為了提高核心競爭力，保持與客戶的長期穩(wěn)定關(guān)系，誕生了這個(gè)理念。由1999年Gartner Group Inc公司提出。Gartner Group Inc在早些提出的ERP概念中，強(qiáng)調(diào)對(duì)供應(yīng)鏈進(jìn)行整體管理。

CRM（客戶關(guān)系管理）的定義是什么？外貿(mào)CRM（客戶關(guān)系管理）是什么？

CRM的系統(tǒng)定義：

CRM的系統(tǒng)帝定義是基于CRM理念誕生的業(yè)務(wù)承載系統(tǒng)，可以叫做CRM解決方案，這個(gè)概念意味著CRM不僅僅是一個(gè)單一的系統(tǒng)，而是多個(gè)系統(tǒng)的結(jié)合。

外貿(mào)CRM（客戶關(guān)系管理）是什么？

外貿(mào)CRM系統(tǒng)就是一種以“客戶為中心”的商業(yè)理念，結(jié)合軟件、硬件技術(shù)綜合而成的一種辦公軟件，外貿(mào)CRM系統(tǒng)的主要目的是進(jìn)行客戶關(guān)系管理，從而可以提升客戶滿意度和忠誠度、提升維護(hù)與開發(fā)客戶的效率。外貿(mào)CRM系統(tǒng)是CRM系統(tǒng)的分類中針對(duì)外貿(mào)行業(yè)二次開發(fā)的一種CRM系統(tǒng)，外貿(mào)CRM系統(tǒng)也使用CRM系統(tǒng)中的很多功能，同時(shí)也具有自己的一些功能，比如多語言功能、出差審批等。

如何選擇合適的外貿(mào)CRM軟件，需要考慮到公司實(shí)力、產(chǎn)品功能、產(chǎn)品易用性、服務(wù)、價(jià)格等。并沒有一個(gè)平臺(tái)能適用于所有企業(yè)或用戶，這和企業(yè)的客戶群體、用戶的功能需求等都有關(guān)系。選擇過程中考慮好購買預(yù)算、自身需求等，最后要選擇符合自己需求的才是好。

CRM（客戶關(guān)系管理）的定義是什么？外貿(mào)CRM（客戶關(guān)系管理）是什么？

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翻譯：

What is CRM (Customer Relationship Management)? What is Foreign Trade CRM (Customer Relationship Management)?

What is CRM (Customer Relationship Management)?

First, CRM can be defined in terms of ideas and systems.

CRM concept definition:

CRM concept definition is literally Customer Relationship Management (CRM), CRM originated in order to improve the core competitiveness of enterprises, maintain a long-term stable relationship with customers, the birth of this concept. It was proposed in 1999 by Gartner Group Inc. In the early ERP concept proposed by Gartner Group Inc, the emphasis is on the overall management of the supply chain.

CRM system definition:

The definition of CRM system is based on the concept of CRM business bearer system, can be called CRM solution, this concept means that CRM is not only a single system, but a combination of multiple systems.

What is Foreign Trade CRM (Customer Relationship Management)?

Foreign trade CRM system is a kind of "customer-centric" business concept, combined with software, hardware technology integrated into a kind of office software, the main purpose of foreign trade CRM system is to carry out customer relationship management, so as to enhance customer satisfaction and loyalty, improve the efficiency of maintaining and developing customers. The foreign trade CRM system is a kind of CRM system developed for the foreign trade industry in the classification of the CRM system. The foreign trade CRM system also uses many functions in the CRM system, and also has some functions of its own, such as multi-language function, business trip approval and so on.

How to choose the right CRM software for foreign trade needs to take into account the company's strength, product features, product ease of use, service, price and so on. There is no one platform that can be applied to all enterprises or users, which is related to the customer groups of enterprises and the functional needs of users. In the selection process, consider the purchase budget, their own needs, etc., and finally choose the one that meets their needs.

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